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Digital Marketing Artificial Intelligence

The Complete Guide – How Chatbots Benefit Top 10 Industries

Communication has a significant role in the development of science, technology, and human society. It is the intrinsic human desire to communicate that guides the development of chatbot technology.  Chatbots are artificially intelligent applications that can communicate with people. Chatbots use machine learning and natural language processing to talk like humans. Chatbot Technology 1) Rule-Based […]

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Digital Marketing Artificial Intelligence

How Artificial Intelligence brings Powerful Benefits to Various Sectors

IntroductionIntelligent humans have engineered artificially intelligent machines to aid and assist in different walks of life. AI is increasingly augmenting human capability and decision-making ability in various fields. Several sectors have reaped significant benefits by using AI. Let us discuss some of the most vital applications of Artificial Intelligence (AI). Healthcare Coala Life is an […]

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Artificial Intelligence Digital Marketing

How A I is Based on 5 Qualities of Human Intellect – Explained

IntroductionIntellect is the profound quality intrinsic to human beings. It is the limitless capacity of the human brain that has transformed our world. Humans have created machines and are endeavoring hard to endow them with human-like intelligence called Artificial Intelligence (AI). Researchers, scientists, and everyone concerned with artificial intelligence share a dream of creating machines […]

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Artificial Intelligence Digital Marketing

Artificial Intelligence its 6 Most Powerful Fields Driving the Future

What is Human Intelligence?  Humans are considered the most intelligent of all species. The human brain can process vast amounts of information, discern underline meanings, recognize patterns. We possess statistical, mathematical, and computational abilities to understand, analyze and evaluate the world around us. Humans innate capacity to learn, reason, solve problems, perceive the surroundings with […]

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Digital Marketing

What, Why and How to do Content Mapping

IntroductionToday’s internet world is highly competitive wherein businesses strive continuously to acquire new customers and retain the existing ones. You can do this by putting forward the right kind of content in front of your target audience. Content mapping is a powerful strategy that helps you understand who is your target audience. Content mapping assists […]

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Digital Marketing

The 8 Most Effective Digital Marketing Tactics – 2020

IntroductionThe use of the term digital marketing is so common that it has become synonymous with the Internet. Broadly speaking marketing efforts accomplished through electronic devices encompassing a variety of methods and channels are called digital marketing. It is a broad term and numerous activities are covered under its auspices. An individual working as a freelancer […]

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Digital Marketing

7 Great Tips for Social Media Success in 2020

IntroductionThe year 2020 is going to see a variety of experiments in the field of social media marketing. With the ever-expanding reach of the internet, social media channels have become an integral part of our lifestyles. People use social media platforms to stay connected and satisfy their social instinct. People like to chat, share, respond, […]

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Digital Marketing

The Essence of Copywriting

IntroductionCopywriting is an art and a science. It is a mental process which includes thinking, imagining, conceptualizing, framing, and much more. In fact, it is an intricate process of stimulating the customers’ mind to read your entire copy and undertake the desired action. You can create a great copy for a print ad or TV […]

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Digital Marketing

Email Marketing-The Ultimate Guide

IntroductionEmail marketing is one of the most effective strategies for generating sales, driving more traffic, retaining your customers, and promoting your brand. Email marketing is 122% more effective as compared to other marketing methods. To assume that Email marketing has lost its proposition in 2020 is incorrect. Email marketing campaigns fail when they are not […]

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Digital Marketing

How to Rank High in Local Search

I) What is local searchLocal SEO is the process of optimizing a business to be found when a search query includes terms referring to specific geographical areas or locations. Local SEO requires giving attention to actions like maintaining consistent business information in search engines database and local directories, obtaining local citations, gathering positive customer reviews […]

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Digital Marketing

4 Great Link Building Tips in 2020

IntroductionToday’s internet is highly creative and interactive as compared to earlier internet which was made up of static pages without much interaction. Users nowadays expect living sites that react to them and give visitors a chance to affect the status of the page. Social networking sites like Facebook, Twitter, LinkedIn, Google+ have become household names […]

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Digital Marketing

How to Enrich Your Site with Rich Snippets

I) What are snippetsSnippets are a sentence or two that search engines show in the search results below the page title, these are called traditional snippets. As against traditional snippets, sites also use rich snippets. The main point of difference between traditional and rich snippets is that whereas the former uses text (usually pulled from […]

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Digital Marketing

The Complete Guide – How to Create High-Quality Content

IntroductionIt is a well-established fact that in order to rank well with the search engines, a website needs a huge amount of high-quality content. The term content includes written text, images, audios, videos everything that draws people to your site. The single most important point search engines look for is how relevant is your website […]

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Digital Marketing

5 Essentials of Keyword Research

IntroductionThe internet is a treasure trove of information. Searchers search the net for a variety of purposes, while the websites use the net to become visible, available and known to the searchers. When a searcher types his query in the search box he tries to translate the ideas in his mind, his thoughts and his […]