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Digital Marketing

How to Rank High in Local Search

I) What is local searchLocal SEO is the process of optimizing a business to be found when a search query includes terms referring to specific geographical areas or locations. Local SEO requires giving attention to actions like maintaining consistent business information in search engines database and local directories, obtaining local citations, gathering positive customer reviews […]

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Digital Marketing

4 Great Link Building Tips in 2020

IntroductionToday’s internet is highly creative and interactive as compared to earlier internet which was made up of static pages without much interaction. Users nowadays expect living sites that react to them and give visitors a chance to affect the status of the page. Social networking sites like Facebook, Twitter, LinkedIn, Google+ have become household names […]

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Digital Marketing

How to Enrich Your Site with Rich Snippets

I) What are snippetsSnippets are a sentence or two that search engines show in the search results below the page title, these are called traditional snippets. As against traditional snippets, sites also use rich snippets. The main point of difference between traditional and rich snippets is that whereas the former uses text (usually pulled from […]

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Digital Marketing

5 Essentials of Keyword Research

IntroductionThe internet is a treasure trove of information. Searchers search the net for a variety of purposes, while the websites use the net to become visible, available and known to the searchers. When a searcher types his query in the search box he tries to translate the ideas in his mind, his thoughts and his […]