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Digital Marketing

What, Why and How to do Content Mapping

IntroductionToday’s internet world is highly competitive wherein businesses strive continuously to acquire new customers and retain the existing ones. You can do this by putting forward the right kind of content in front of your target audience. Content mapping is a powerful strategy that helps you understand who is your target audience. Content mapping assists […]

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Digital Marketing

The 8 Most Effective Digital Marketing Tactics – 2020

IntroductionThe use of the term digital marketing is so common that it has become synonymous with the Internet. Broadly speaking marketing efforts accomplished through electronic devices encompassing a variety of methods and channels are called digital marketing. It is a broad term and numerous activities are covered under its auspices. An individual working as a freelancer […]

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Digital Marketing

7 Great Tips for Social Media Success in 2020

IntroductionThe year 2020 is going to see a variety of experiments in the field of social media marketing. With the ever-expanding reach of the internet, social media channels have become an integral part of our lifestyles. People use social media platforms to stay connected and satisfy their social instinct. People like to chat, share, respond, […]

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Digital Marketing

The Essence of Copywriting

IntroductionCopywriting is an art and a science. It is a mental process which includes thinking, imagining, conceptualizing, framing, and much more. In fact, it is an intricate process of stimulating the customers’ mind to read your entire copy and undertake the desired action. You can create a great copy for a print ad or TV […]

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Digital Marketing

How to Rank High in Local Search

I) What is local searchLocal SEO is the process of optimizing a business to be found when a search query includes terms referring to specific geographical areas or locations. Local SEO requires giving attention to actions like maintaining consistent business information in search engines database and local directories, obtaining local citations, gathering positive customer reviews […]