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IntroductionThe year 2020 is going to see a variety of experiments in the field of social media marketing. With the ever-expanding reach of the internet, social media channels have become an integral part of our lifestyles. People use social media platforms to stay connected and satisfy their social instinct. People like to chat, share, respond, […]
IntroductionCopywriting is an art and a science. It is a mental process which includes thinking, imagining, conceptualizing, framing, and much more. In fact, it is an intricate process of stimulating the customers’ mind to read your entire copy and undertake the desired action. You can create a great copy for a print ad or TV […]
I) What is local searchLocal SEO is the process of optimizing a business to be found when a search query includes terms referring to specific geographical areas or locations. Local SEO requires giving attention to actions like maintaining consistent business information in search engines database and local directories, obtaining local citations, gathering positive customer reviews […]
IntroductionToday’s internet is highly creative and interactive as compared to earlier internet which was made up of static pages without much interaction. Users nowadays expect living sites that react to them and give visitors a chance to affect the status of the page. Social networking sites like Facebook, Twitter, LinkedIn, Google+ have become household names […]
I) What are snippetsSnippets are a sentence or two that search engines show in the search results below the page title, these are called traditional snippets. As against traditional snippets, sites also use rich snippets. The main point of difference between traditional and rich snippets is that whereas the former uses text (usually pulled from […]
IntroductionIt is a well-established fact that in order to rank well with the search engines, a website needs a huge amount of high-quality content. The term content includes written text, images, audios, videos everything that draws people to your site. The single most important point search engines look for is how relevant is your website […]
IntroductionThe internet is a treasure trove of information. Searchers search the net for a variety of purposes, while the websites use the net to become visible, available and known to the searchers. When a searcher types his query in the search box he tries to translate the ideas in his mind, his thoughts and his […]
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